Creative Technologist & Content Strategist

I Build Experiences That Scale

From circuits to content, code to campaigns—I create at the intersection of technology and storytelling. 222M+ views. Top 1% AR creator. Hardware hacker. I don't just understand trends—I build the tools that create them.

222M+ Total Views
1M+ Likes on @nikkigriffz
42K+ Followers
Top 1% TikTok Effects Creator
Nikki Griffin

Creative Technologist. Strategic Storyteller. Product Builder.

I'm a creative technologist who builds at the intersection of hardware, software, and culture.

With an M.S. in Human-Computer Interaction and a B.S. in Game Design, I combine technical depth (C#, Python, JavaScript, C++, Raspberry Pi, Arduino, circuit design) with creative execution (222M+ viral views, Top 1% AR creator, documentary production).

I've driven a 40% enrollment increase at SUNY with zero ad spend, built AR effects that sparked global trends, founded 404Kit (an offline knowledge library), and conducted NSF-funded research in Rwanda. I don't just make content—I engineer experiences, prototype hardware, and build products that solve real problems.

My work has been featured by Forbes, AP News, and adopted by creators like Trisha Paytas. One organic TikTok video about Lemon8 drove 150% download growth and reached #1 globally. Another raised $2K in 24 hours for a farmer in Rwanda.

What I bring to your team: The ability to prototype in code and circuits, create content that goes viral, understand both user behavior and platform algorithms, and ship products from concept to launch. I bridge the gap between engineering, design, and marketing.

What Makes Me Different

  • 🎯 Trend Forecasting: I spot opportunities before they peak
  • 🔬 Technical Fluency: HCI + Game Design + GIS background
  • 📊 Data-Driven Creativity: I blend analytics with cultural insight
  • Zero-to-Viral: Every result I've created was organic—no paid promotion
  • 🛠️ Full-Stack Creator: From strategy to AR development to video editing

Roles I'm Exploring

I'm seeking full-time roles where I can combine technical depth with creative execution. Ideal positions include Creative Technologist, Content Creator, Content Strategist, Developer Advocate, Product Marketing, or Innovation Lab roles.

Industries: Tech companies, gaming studios, hardware startups, AI companies, creative agencies, or edtech organizations.

Location: Remote, NYC, or Hybrid

Case Studies

Strategic thinking + hands-on execution = measurable results

SUNY EOC enrollment campaign
Higher Ed Marketing

40% Enrollment Increase with Zero Ad Spend

How I used micro-influencer partnerships, trend-driven content, and cultural insight to drive unprecedented enrollment growth at SUNY—with strategies adopted state-wide.

40% Enrollment Increase State-wide Adoption $0 Ad Budget
Read Case Study →
Lemon8 viral video campaign
Viral Marketing

How One Video Moved an App to #1 Globally

A 2M+ view TikTok video that sparked a 150% increase in Lemon8's global downloads, cited by Forbes, AP News, and Social Soup—then licensed for paid advertising.

2M+ Views 150% Download Increase #1 in App Stores
Read Case Study →
TikTok AR effects
AR Development & Viral Content

222M Views: Building AR That Sparks Global Trends

How I designed TikTok AR effects that unlocked self-expression, generated 222M+ views, and created viral trends across two countries—earning Top 1% creator status.

222M+ Views 102K+ User Posts Top 1% Gold Badge
Read Case Study →
Rwanda fundraising campaign
Social Impact

$2K Raised in 24 Hours Through Storytelling

How one authentic TikTok video mobilized real-world action, raising $2,000 in one day to support a farmer in Rwanda—proof that attention can become action.

$2K Raised 24 Hours Timeline 100% Organic
Read Case Study →

What I Bring to Your Team

Strategy & Marketing

  • Content Strategy & Planning
  • Social Media Marketing
  • Trend Forecasting & Netnography
  • Campaign Strategy & Execution
  • Audience Research & Behavioral Analysis
  • A/B Testing & Experimentation
  • Cross-Platform Storytelling
  • Product Marketing & Go-to-Market
  • Data-Driven Decision Making

Creative & Production

  • Content Creation & Video Editing
  • Adobe Premiere Pro, After Effects, Photoshop
  • DaVinci Resolve, CapCut
  • AR Development (TikTok Effect House, Spark AR)
  • Graphic Design (Canva, Adobe Creative Suite)
  • Photography & Visual Storytelling
  • UI/UX Design & Prototyping
  • Documentary Production
  • Live Streaming & Event Production

Technical & Development

  • Programming: C#, Python, JavaScript, C++
  • HTML, CSS, JavaScript (Web Development)
  • AI Workflows & Small Language Model Deployment
  • Raspberry Pi, Arduino, ESP32
  • Electronics Prototyping & Circuit Design
  • Soldering & Hardware Assembly
  • 3D Printing & CAD Design
  • Open Source Platforms & Integration
  • Product Development & Prototyping
  • E-commerce Platform Management
  • HCI Principles (User-Centered Design)
  • Game Design Fundamentals (Engagement Loops)
  • GIS & Data Visualization (ArcGIS, Tableau)
  • CMS (WordPress, Shopify)
  • Accessible Design & WCAG Compliance
  • AI Tools & Emerging Tech Integration
  • Platform Algorithm Understanding

Research & Analytics

  • Google Analytics (GA4)
  • Quantitative & Qualitative Research
  • Field Research & Ethnography
  • Data Analysis & Reporting
  • Academic Writing & Publication
  • Social Media Analytics & Insights
  • Meta Business Suite, TikTok Analytics
  • Tableau & Data Visualization
  • A/B Testing & Conversion Optimization
  • Community Management & Engagement
  • Project Management (Notion, Asana, Monday.com)

Education & Background

🎓

M.S. Human-Computer Interaction

Rochester Institute of Technology

2020 - 2022

🎮

B.S. Game Design and Development

Rochester Institute of Technology

2014 - 2019

Minors: Russian Language, International Relations

🚀

Top 1% TikTok AR Creator

222M+ Views • Gold Badge • Viral Trends

2024

Work Experience

Digital Content Creator

Freelance

April 2020 - Present
  • Generated 222M+ views through creative TikTok AR effects, adopted by high-profile creators like Trisha Paytas
  • Mobilized real-world impact with a viral video that raised over $2K for a farmer in Rwanda within a day
  • Collaborated with brands such as HyperX and Samsung to create authentic user-generated content for targeted campaigns

Social Media Marketing Specialist

Long Island Educational Opportunity Center (SUNY)

November 2019 - Present
  • Designed and executed inclusive digital marketing strategies, resulting in a 40% increase in student enrollment
  • Launched the EOC's first-ever live streamed open house, enhancing accessibility during the COVID-19 pandemic
  • Developed viral micro-influencer campaigns to promote tuition-free programs, raising awareness and engagement

Research Fellow

Rochester Institute of Technology (NSF-Funded)

June 2022 - August 2022
  • Conducted field research in Rwanda focusing on refugee resilience to disasters
  • Collected and analyzed qualitative data to understand the challenges faced by refugees
  • Utilized ArcGIS to map data, creating visual representations of resilience within refugee camps

Python Instructor

Rochester Institute of Technology

June 2019 - August 2019
  • Instructed a Python class for high school-aged girls, fostering an inclusive learning environment
  • Customized the curriculum to cater to diverse age and experience levels, ensuring accessibility
  • Developed engaging games in Python to illustrate programming fundamentals and game design concepts

Junior Game Developer

Workinman Interactive

May 2017 - August 2017
  • Collaborated with a dynamic team to develop multiple game projects
  • Shipped a mini-game suite for a major client, overseeing the project from concept to completion
  • Engaged in project meetings with technical staff, clients, and executives to ensure alignment

Let's Work Together

I'm seeking a full-time role where I can combine strategic thinking with hands-on content creation—ideally at a tech company, gaming studio, agency, or edtech organization.

📄 View My Resume

Download my full resume with detailed work history and accomplishments

Download PDF

💼 Connect on LinkedIn

Let's connect professionally and stay in touch with each other

Connect on LinkedIn

📧 Get in Touch

Ready to discuss how I can contribute to your team?

Send Email

Email: nikkigriffzeffects@gmail.com

Location: NYC Metro Area (Open to Remote, NYC, or Hybrid)